Happy satisfied clients, smiling.

Your home won’t sell itself. You can sell higher & faster with the Propseeds™ system.

  • Interior room with a round dining table and eight orange-cushioned stools, a large red chest of drawers on the left, and a mostly open window with blinds. A dog sits on the floor near the window, and outside the window, there is a scenic view of green fields and a clear sky.
  • Living room with cream sofa and blue pillows, large window with city view, modern decor, and a promotional overlay for Harvest Mansions residential units.
  • Real estate flyer for apartment BLK 550 on Hougang Street 51, featuring a renovated 3-bedroom, 2-bathroom unit with a kitchen, bathroom, and a map of the neighborhood showing nearby amenities and MRT stations. Price listed at $628,888 with savings over $60K on reno.
  • Interior view of a modern, spacious apartment unit with white walls, gray marble floors, a compact kitchen with dark wood cabinetry, and a sliding glass door leading outside. The upper part of the image features text promoting Kent Ridge Hill Residences.
  • Real estate advertisement for a 5-room HDB apartment at Buangkok Edgeview, listed at S$770,000, with a layout map, interior photos of living room, bedroom, and entrance area, highlighting features, location, and pricing details.
  • Aerial view of a cityscape featuring residential buildings, trees, and distant high-rise buildings under a partly cloudy sky. Overlay indicates Prime D10, 15th Mount Sinai Rise, Ridgewood Condominium, with details about units and features. A map below shows the property's location within 1 km of Henry Park Primary School, with nearby landmarks and transportation options.

  • A real estate flyer displaying an interior photo of a bright, spacious living room with large windows, curtains, and sliding glass doors leading to an outdoor garden. Includes property details and a map of nearby schools and amenities.
  • Real estate advertisement for apartment 502A at Wellington Circle, showing a kitchen, living room, dining area, and a map of the location.
  • Real estate flyer for Whampoa Dew, Block 78, a four-room HDB apartment, featuring interior photos, lease details, pricing, unit specifications, nearby amenities, and a location map in Singapore.
  • A modern kitchen with wooden cabinets, white subway tile backsplash, and a wooden dining table. Appliances include a black refrigerator, microwave, coffee maker, and oven. There are decorative items and a window with curtains.
  • View of Seletar Springs Condominium with a swimming pool, palm trees, and gated playground area, surrounded by residential buildings and high-rise apartments in the background. Map showing nearby amenities and urban transit options.
  • Advertising flyer for a three-bedroom HDB flat for sale at 95 Commonwealth Drive, priced at $370,000. The flyer includes images of the property interior, nearby amenities, and a map of the location.
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Hi! I’m Clarence Hee

• Certified Real Estate Strategist • Founder of Copper & Clay (Media Design & Digital Marketing)

✓ 18+ years partnering with top investors & brands
✓ Expert in bridging expectations with results
✓ Modern marketing media & strategies

Logos of Certified Asset Progression Strategist and Copper & Clay

The Propseeds™ Advantage

By combining the best of my skillsets, you get:

✓ Higher Prices – Exponentially increased likelihood of selling above valuation.
✓ Faster Closings – Streamlined transactions.
✓ Zero Stress – Leave the complexities to us.

My Media Design Firm Copper & Clay, trusted by

  • Citi logo with an arc over the company name
  • Logo of Four Seasons Hotel Singapore with a stylized tree above the text.
  • Singtel logo with the word 'Singtel' and five ascending circles.
  • Black Sony logo on a white background.
  • Standard Chartered logo with abstract symbol and text.
  • Sign for Sushi Tei restaurant with Japanese characters and the tagline "A Good Deal of Sushi."
  • Logo of The Regent Singapore, a Four Seasons Hotel.
  • Maybank logo with a lion's head emblem and the word 'Maybank'

Step 1. Extensive reach

Screenshot of property listings for large semi-detached and condominium homes for sale, showing interior images of spacious living areas, with prices listed in Singapore dollars.
Screenshots of two social media posts on a smartphone, showing views count of 4279 and 3643, with indoor and outdoor property images, indicating real estate marketing.
Professional woman smiling with arms crossed next to text about over 8600 internal network members.
A smiling Asian couple standing outside a house, representing a database of property and clientele information.

Step 2. Engaging impressions

A digital real estate advertisement for Harvest Mansions featuring interior images, a map with location details, and pricing information
A man in a black shirt standing in a modern kitchen with gray cabinets, black countertops, and various kitchen utensils hanging on a rack. An overlay image of a smartphone shows a virtual tour of a kitchen renovation, with the text "Tastefully renovated, located on a high floor". The background has bright lighting and a spacious look.
A presentation slide showing Propseed's exclusive real estate location in Prime CCR district 10, with a map and details about the property, including low density enclave and 463 units, presented by Clarence Hee.

Step 3. Expert closings

Illustration of 12 diverse individuals, with six highlighted in red circles indicating top prospects, accompanied by the text 'HIGHEST INTENT & READY Shortlisting primed & ready buyers'.

Up to $4800 in value invested by us

Backed by 18 years of experience in Professional Media Design & Digital Marketing Services. Your interest fully looked after by a Certified Real Estate Strategist – expertly crafting the best possible result, aligned with your objectives & dreams.

A chart titled '01. Extensive reach' listing different digital marketing channels: Property Portals, Meta Paid Ads, Social Media, Internal Network, and Clientele Database.
Slide titled 02. Engaging first impressions, listing various presentation tools including factsheets, presentation deck, video tour, video reel, and 3D tours.
Section titled '03. Expert Closings' listing steps in the sales closing process: Buyer Pre-qualification, Highest Intent Buyers, Prime, Negotiation, and Closing, with additional explanations in parentheses.
A presentation slide titled 'Onboarding Consultation' with bullet points: Understanding your objectives, Financials (Proceeds/ Buying budget), Timeline planning (Smooth journey), Marketing/ Pricing strategies.
A table titled 'Process Essentials' listing four points: Viewing scheduling with progress update, Negotiations with best potential result, Paperwork & procedure with best practices, and Expert network with legal and banking.

The above serves as a framework to our proven approach. As each property is unique, a customised plan will be proposed upon completion of the first consultation session.

Frequently Asked Questions (FAQs)

  • Our professional fees are 2% + GST of the transacted price, payable only when your property is sold.

    No upfront fees or deposits required.

  • For years, we’ve worked exclusively by appointment because we commit heavily in aggressive marketing, media production, and team effort to maximise exposure for every listing–investing up to $4800 in value, in your property, to secure the best buyer.

    We co-broke transparently with all agencies, ensuring industry-wide reach while maintaining professionalism. This high–commitment model, professional grade creative media and ad spend, requires mutual dedication from our clients to deliver exceptional results.

  • The 3-month exclusive period includes regular progress reviews to assess buyer response. If needed, we’re happy to extend another 3 months at no extra cost–ensuring your property keeps its full marketing momentum, by mutual agreement.

SELLING

PURCHASING

  • Our 1% + GST Buyer Agent Fee for Resale HDB covers full-service support: market research, property sourcing, viewings, negotiations, paperwork, Loan financing coordination, and end-to-end guidance until key collection.

  • For resale private properties, buyers pay no commission (co-broking fee), as it's shared between agents or covered by developers for new launches.

    Our exclusive representation includes full-service support–from data-driven property selection using our proprietary Seeds Method and financial tools, to viewings, negotiations, financing coordination, and seamless completion.

    We combine market research, investment analysis, and hands-on guidance to align each purchase with your objectives.

RENTALS

  • We help landlords find tenants for 1-month's rent commission + GST (1-2 year leases). Our full service includes move-in prep advice, marketing, viewings, tenant screening, inventory checks, and smooth handover.

Our standard exclusive agreement is 3 months, and most clients are thrilled with the results long before then. In the highly unlikely event you’re not satisfied with our service or quality of our marketing materials, you can opt out after 30 days. Terms apply.

The Proven System vs. Outdated Methods

Just leave it to my team of professionals–we deploy a modern, professional system (not outdated, passive listing methods) that floods the market with targeted awareness, showcasing your home through premium designer factsheets & media, and funnelling high-intent buyers.

This proven approach generates strong demand & urgency, resulting in faster sales an above-market offers–while traditional agents just 'list and wait”.

Don’t take my word for it, results & testimonials here

5 star ratings logo with PropertyGuru branding.

  • A testimonial quote with five gold stars at the top, praising Clarence's reliability and responsibility, attributed to Mr. Tim Pang.
  • Five gold stars above a quote praising meticulous attention to detail and insightful analysis, attributed to Mr. Tan Cai Jin.
  • Five gold stars above a quote praising a humble and caring person, attributed to Mrs Lydia Sim.
  • Five stars above a quote praising Mr. Galen Mendez for being easy to work with, friendly, and confident.
  • Five-star review with text saying, 'Took extra care & support to ensure the tenant was well settled,' attributed to Mr. Daniel Goh.
  • Five gold stars above a customer review message: 'His personalized service made us feel connected,' attributed to Ms. Amy Chua.
  • Five gold stars with the text 'Goes the extra mile to protect the interest of his clients,' and the name Ms Ash Ching.
  • Five-star review graphic stating, "Would recommend Clarence for any type of property transaction," attributed to Mr. Jerrold Hong.